Lesson 11 cross media convergence and synergy.

Cross media convergence was also used because a music video was also created that was uploaded to Youtube and there were were also pages on Facebook, Myspace and Bebo. 13. Cross Media Convergence and synergy are vital processes in the successful marketing of media products. Print media was used to successfully market the film.

Definition of Cross-media Convergence from the examiner Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films.

Pros and cons of Media Convergence.

Convergence is the process where several media channels come together to operate in synergy and harmony, being able to report more information. Media companies pursue audiences by greater benefit from marketing and advertising through cross-selling.Essay on Hum 176 Wk 2 Media Convergence Worksheet. University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions Answers What is meant by the term media convergence with regard to technology, and how has it affected everyday life?Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects.


As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. The fact that the term is used to describe this adaptation, merging together and transitioning process, is an indication that the ongoing confrontation of old and new technologies is complex and multilayered” (Dwyer 2010).Media convergence regarding to business is used to offer media more professionally or efficiently and in an on demand way. In other words media convergence brings the opportunity to provide information to be acquired when a customer wants to and regarding any topic.

Question 1: The textbook defines media convergence as “the coming together of computing, telecommunications, and media in a digital environment” (McIntosh and Pavlik 7). Media convergence is important because in today’s technologically advanced world, different forms of technology continue.

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Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. This is also known as technological convergence. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties.

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Although marketing does not necessarily have to combined in synergy or in cross-media convergence; it is better if a company takes in to consideration all outlets and opportunities. For example withing the music industry, it would be a good idea if an artist ad the opportunity to explore all aspects of promotion from radio to twitter, in order to increase potential and appeal, perhaps creating.

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Media Convergence Consequences Media convergence is inevitable. Changes in the traditional forms of how media is owned, managed, created and distributed will result in changes in the manner in which media practitioners will approach problems and issues.

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Cross-media convergence and Synergy: additional points Because the Big Six studios are all subsidiaries of major conglomerates they benefit from cross-media convergence and synergy. The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media.

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Essay sociology free; Plato essay; Michael white maths teacher resume; Free essay on why i want to be a nurse; Ielts writing sample task 1 for academic; On cover letter to whom it may concern; Cross media convergence essay typer; Newspaper reading benefits essay; Jolly s java bakery business plan; Essay on love your parents; Internal and.

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Studying cross-media (web and telephone) contributions to popular entertainment television, paper presented at 17th Nordic media research conference. Google Scholar Klinenberg E. ( 2005 ) Convergence: News production in a digital age.

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Synergy The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined greater product Convergence The combining of different forms of media in order to make a single form of media (Such as computers and television) Different form.

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If you haven't yet heard of or started practicing media convergence, then now is the time. In the hyperconnected world of digital marketing and sales, it's easy to lose the attention of those you're looking to punt a product to. Keeping consumers engaged — engaged being the key word here and one you'll read about throughout this article — is essential in both marketing and sales campaigns.

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Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

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